Samantha Voshall: Responding To Pandemic Changes And Re-strategizing For Growth In Business

One cannot ignore how much the pandemic has changed marketing the way we used to know it. While some changes were already in progress, like the introduction of digital marketing, the outbreak of COVID-19 speeded up the process.

However, several companies have been struggling post-pandemic. Hence, the reason why we birthed the Rediscover Marketing initiative at PinchForth to bring quality information to marketing and growth leaders on how to respond to pandemic changes and position their organization for growth.

Meet our guest: Samantha Voshall

As is our culture since the start of this blog series to interview successful marketing leaders, we had with us this time Samantha Voshall, a marketing leader in the educational sector. Samantha is the director of marketing and strategic communications at Julie Billiart Schools, a position she has held for over a year.

Marketing is a relatively underrepresented concept in the educational sector as most people do not think schools would do more than teach and pass knowledge to students. However, like every organization selling a product or service, there is the need to create awareness about services rendered, and this is what Samantha does at Julie Billiart Schools.

Samantha’s early years and learning curve at Julie Billiart Schools