Saige Pilgrim: Integrating a Mix of Traditional and Digital Marketing into Your Campaign

The importance of digital marketing has changed a lot over the last few years. Previously, marketing relied a lot on traditional methods. This included things like print, tv, and radio ads. However, it’s clear there is a move from traditional marketing to digital marketing. Since more people now use the web daily, there’s no doubt it’s an effective platform to use. But should traditional marketing be avoided altogether? Some believe that it’s beneficial to use a mix of the two to make your marketing campaign successful.

Speaking to Saige Pilgrim, she had a lot to say about digital marketing versus traditional marketing. Although she’s noticed a growing trend in digital marketing channels, the traditional methods should not be neglected. There’s still going to be an older audience that companies will want to reach who rely on having a physical form of communication.

In today’s Rediscover Marketing article, we’ll look at both traditional and digital marketing. You’ll be able to see the benefits of both and how integrating the two could change your marketing campaign for the better. Alongside this, we’ll evaluate the importance of themes when putting together a marketing strategy.

Who is Saige Pilgrim?