Nathan Catucci: Marketing And The Essentials Of Storytelling
Stories have been with us for centuries, many of them illustrating the creative spirit of human beings. In fact, the treasured mythologist Joseph Campbell once said, “People forget facts, but they remember stories.”
As important as facts are in a marketing plan and the product it represents, the value of storytelling may determine both the effectiveness and engagement a campaign produces. For Nathan Catucci, storytelling is not only his passion, but the key directive of his business. Storytelling is Nathan’s way of creatively enjoying an art form that has transcended many mediums over centuries, as a way of deeply engaging audiences on a global scale.
Nathan’s Film Career
In his interview with Pinchforth, Nathan spoke about his film production company, Obscura Pictures, which is dedicated to creativity, quality and the persistent pursuit of storytelling. Nathan embraces those virtues as valued means of communicating the message of his work.
A prime example of this ingenuity was the release of his 2019 film Impossible Monsters. Nathan described how difficult promotion for the film was, given the timing of its release, which fell right around the beginning of the pandemic and the collective anxiety that was March of 2020. He felt the company as a whole missed out on not only lots of press, but the powerful emotions that usually accompany a brand new release.
But, thanks to the mass digitization that occurred as a result of the pandemic, Nathan was still able to share his creation. The acceleration of video streaming presented an opportunity to creatively rework their ultimate release strategy, and has given Impossible Monsters a greater global presence, by simply adjusting access to a more digitally-oriented medium (much like the rest of the world).
Even though Impossible Monsters was pitted against the challenges of New York City’s early pandemic lockdowns, Nathan maintained an optimistic outlook, creatively rerouted his plan and continued to trust in the power of storytelling. He pushed through the obstacles to stay connected to his mission and his audience.
This creative, multidimensional approach doesn’t only apply to the realm of cinema, but is also a…