Nathan Catucci: Marketing And The Essentials Of Storytelling

Stories have been with us for centuries, many of them illustrating the creative spirit of human beings. In fact, the treasured mythologist Joseph Campbell once said, “People forget facts, but they remember stories.”

As important as facts are in a marketing plan and the product it represents, the value of storytelling may determine both the effectiveness and…

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PinchForth, Inc

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