Molly Kempel: Establishing New Approaches To B2B Marketing

Business-to-Business marketing, commonly called B2B marketing, involves marketing products and services to corporate organizations and businesses rather than individuals. There are enough well-established strategies in pitching a company to another business.

However, our guest on this episode of our Rediscover Marketing series has quite an unpopular opinion on recording tremendous B2B marketing success.

First, let’s meet Molly Kempel…

Who is Molly Kempel?

Molly Kempel is a seasoned marketer with eight years of experience in Business-to-Business marketing. Having worked with different organizations and startups, she has gathered a wealth of knowledge in various marketing aspects. Molly was able to share with us practical marketing approaches beyond what is often taught in books.

Molly recently took up the post of Director of B2B Marketing at Penn Foster, a company involved in providing online programs for professionals willing to upskill and step up into higher-paying roles. Unlike the B2C aspect of marketing at Penn Foster, Molly relates with companies willing to train their workforce members and develop them to perform better in a particular role or make them fit for better positions.

Challenges at Penn Foster

Having joined the company after the major hit of the pandemic, towards the start of the fourth quarter of 2020, Molly…