Maria Virginia P.: Rediscovering Your Customers as Key to Business Relevance in 2021

Businesses and buyers’ behaviors have changed.

With the disruptions brought about by the pandemic, it’s tempting for Growth Leaders to ignore change and simply focus on what has worked for the business in the past.

However, these efforts no longer deliver results like they used to, and doing more of the same thing will not fix the problem.

In today’s post on Rediscover Marketing, we interview Maria Virginia P. as she reveals that continuous learning is the best marketing strategy for business success in 2021.

Meet Our Guest — Maria Virginia P.

Maria is a highly experienced digital marketer with a Bachelor’s degree in Marketing & International Business, and an MBA with a Marketing track. She is the Director of Digital Marketing at Teneo Hospitality Group, a relatively new representation firm for independent luxury hotels. The firm is led by President Mike Schugt, who is also Maria’s mentor.

Maria has been at Teneo for over five years, and the startup-like environment allows her to wear many hats and try her hands out at unique tasks. Our guest is passionate about the blend between technology and marketing, known as Martech.