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Laura Bergheim: Creating Content that Inspires Humanity in a Complicated World
The world today can feel like a chaotic place, and in many ways it certainly is. With the current events and the uncertain future of society as we know it, it’s hard to find solace or inspiration in much of the outside world.
But a light shines brightly at the end of the tunnel in the world of content creation, at least according to Laura Bergheim. As a former Senior Program Manager of Content Strategy for Google, Laura has paved the way for other content creators to change the way they reach their audiences, both in her work as an internet innovator and by demonstrating a novel, gentler way of communicating and connecting with colleagues and clients alike.
Laura Bergheim, Leading the Way in Digital Content
During her time at Google, Laura developed and managed content for Google AdWords (now called Google Ads) products and other monetized products. . Before joining Google, she led the feature team developing early content at scale for the first search engine, Lycos, and then built one of the first digital content teams for the first digital agency, Resource Interactive. She jokingly refers to those early days as “when dinosaurs roamed the internet.”