Jeff Mendelson: Why Podcasts are Marketing’s Next Big Move

These days, it seems like anyone with a microphone and an internet connection wants to launch their own podcast. At the touch of your fingertip, you can find podcasts on day trading, baking, murder mysteries, and everything in between. Even though it’s not exactly hard to jumpstart your own podcast, it’s important — for marketers especially — not to underestimate the raw power of…

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