How (and Why) to Jumpstart your Blog

PinchForth, Inc
5 min readJul 11, 2022


From eye-catching social media posts to dynamic content in marketing emails, we use a variety of channels to connect and communicate with our customers. No matter how awesome it is, a website alone does not always provide enough information, personality, or authority to set your brand apart from the crowd.

This is where a thoughtful, carefully curated blog can really shine and earn you more dedicated followers and loyal customers. While your website’s content and tone may be more pragmatic, a blog offers you to engage with clients and communicate updates to reflect who you are and why you’re awesome, instead of simply detailing what you do.

Truth be told, there are numerous reasons to begin blogging as early as yesterday. In this post, we’ll go over the many benefits of blogging for business and share some tips to get you started, so you can catch up to and outpace your competition!

Blogging with a Purpose

The face of marketing is rapidly changing, especially as technology becomes more pervasive in our daily lives. More consumers than ever are managing their business connections without human involvement, including the search and discovery process. The journey a customer takes, before arriving at your doorstep, begins with content.

Without face-to-face connection, a solid blog is the best way to get your brand and message in front of consumers. However, it’s worth noting that blogging for the sake of blogging is a waste of time and resources. The solution is to begin blogging with the purpose (the purpose being increased visibility and authority in your industry).

Setting clear blogging goals, right from the get-go, will provide you with a sense of direction and help you create value with a purpose. So, if blogging is really worth all of the effort — with about 6,912,000 new blog entries made every day — how do we set ourselves apart from the mainstream?

Creating an Effective Blog Strategy

Unfortunately, creating a great blog for your business that generates a lot of traffic and new clients will not happen by itself. Keep these tips in mind when you’re carving out your blog strategy.

Utilizing SEO and Keywords



PinchForth, Inc

We help businesses grow by working to better understand their data, and building programs that can predictably improve their critical metrics.