Andy Suggs: The Philosophy of Branding

Knowing exactly what you’re selling is the first, and most crucial, component of efficient marketing. And 99% of the time, this is not your product or service. To really connect with your audience, you need to sell why your prospective customer should pick you.

For Andy Suggs, creating an efficient brand that really sticks with people goes much further than what you do or sell. Andy believes that…

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