Andrea Uhl: Putting Customer Experience First in Marketing

We don’t need to tell you again that customers make the world go round in marketing. It’s a very common theme for marketers to put their customers first and focus on making their experiences the best they can be. If you don’t put this as your main focus, you’re going to see your marketing efforts go to waste. How can you be successful if your customers are engaging with your content or your campaigns? Everything you do needs to be centered around your target audience. It’s pretty much one of the golden rules of marketing.

This is something Andrea Uhl made very clear when we were talking to her. She believes putting customer experiences first is the best way for effective marketing and something everyone should be focusing on in 2021. 2020 changed the ways consumers think, so they need more empathy from those reaching out to them more than ever.

Therefore, in today’s Rediscover Marketing, we’ll be putting the consumer first and looking at how you can too. As well as this, we’ll provide you with insights from Andrea on many other topics surrounding marketing.

Introducing Andrea Uhl

Andrea Uhl is the co-founder of In Creative Company, a free-formed agency with a community and collaborator membership base. They help clients who specialize in graphic design, illustration…