Fourth-grade math taught us all about the concepts of profit and loss, skills we refined as we played Monopoly or ran summertime lemonade stands as kids. These may be basic concepts, but they apply to every business endeavor you undertake as an adult. ‍The goal of business is always to…

Here’s How to Measure, Track and Leverage UX to Boost Conversions — Web traffic crashes are almost always blamed on poor SEO — but that isn’t always the case. The real culprit, in many cases, is in fact a substandard user experience (UX). A recent survey found that nine out of ten website users will switch to a competitor if a website’s…

A business partner can be your comrade in crime, the peanut butter to your jelly, or the wave in your ocean. Having a partner who complements and promotes your own talents is rare, but it can really take your professional prowess to the next level.‍ At least, that’s the case…

The world today can feel like a chaotic place, and in many ways it certainly is. With the current events and the uncertain future of society as we know it, it’s hard to find solace or inspiration in much of the outside world. But a light shines brightly at the…

Knowing exactly what you’re selling is the first, and most crucial, component of efficient marketing. And 99% of the time, this is not your product or service. To really connect with your audience, you need to sell why your prospective customer should pick you. For Andy Suggs, creating an efficient…

Sometimes, failure shows up on the doorstep when we least expect it. It’s often an unwelcome guest, but if you take a step back and look at your situation, an opportunity may just present itself.‍ Tanguy Leborgne has learned a few lessons the hard way over the course of his…